Sportsnet Holidays Team Up with NFL for Ticket & Hotel Packages
Published by on March 31, 2026
Sportsnet Holidays have partnered with the NFL to provide ticket and hotel packages, and experiences, for the 2026 NFL Melbourne Game.
Leading sports travel and experience provider, Sportsnet Holidays, has officially signed a multiyear deal with the National Football League in Australia and New Zealand.
The brand will partner with the NFL as its Official Game Break Partner in the lead-up to the first-ever regular season NFL game in Australia. The historic matchup featuring the Los Angeles Rams and the San Francisco 49ers will take place at the iconic Melbourne Cricket Ground (MCG) on September 11. A Game Break package includes a game ticket, hotel accommodation, and additional tourism and fan experiences.
“We’re thrilled to be able to announce our partnership with Sportsnet Holidays, as we continue to build momentum towards our first-ever regular season NFL game in Melbourne this year,” said NFL Australia & New Zealand General Manager Charlotte Offord. “Off the back of our exciting announcement last week which confirmed the time and date of the game, fans can now begin making their travel plans, and this partnership unlocks even more opportunities for us to engage with our fans across the Asia-Pacific region, while delivering premium, end-to-end experiences.”
“We’re incredibly proud to partner with the NFL to bring this historic Melbourne game to life for travelling fans” said Sportsnet Holidays CEO Daniel Cecconi. "This is a landmark moment for the growth of the sport in Australia, and a significant milestone in Sportsnet's mission to bring people together through unforgettable experiences at the world’s most sought-after events."
“Melbourne is renowned as one of the world’s great sporting capitals, and hosting the NFL here is a natural fit” said Sportsnet Holidays CCO, Nick Searles. “We’re thrilled to play a role in showcasing our city and its surrounds as part of what promises to be a world-class experience - both on and off the field.”
Fans looking to purchase ticket and hotel packages, and experiences for the 2026 Melbourne Game will be able to do this directly from the Sportsnet Holidays website from 10.00 a.m. AEST Monday, April 6.
About NFL Australia & New Zealand
International growth is a major strategic priority for the NFL and its 32 clubs. As the league continues to explore and expand to new markets around the world, Australia, with 7.5M+ NFL fans, is an engaged market – with an NFL office operating on the Gold Coast.
Australia is home to the NFL Academy – Asia-Pacific, a major global initiative by the NFL offering talented student athletes the opportunity to combine full-time education alongside intensive training in American football, and has also implemented NFL Flag football in every state across the continent.
Alongside various media and brand partnerships, the Philadelphia Eagles, the Los Angeles Rams, the Seattle Seahawks and the Las Vegas Raiders hold marketing rights across Australia & New Zealand as part of the NFL’s Global Markets Program.